Home

Marketing has never been more integrated within the business, and never more challenging to execute. As customers demand more and businesses look to run lean and mean, it’s harder than ever to get it all done.

That doesn’t mean marketing executives are backing down. Instead, they’re looking for solutions and charging ahead, driving a loyal customer base by thinking outside of the box, and even taking it back to the basics.

 

Staying Compliant in Highly Regulated Industries

Overcome it: Provide compliant materials

This is an excerpt of "Technologies on the C-Suite Horizon," from AESC's Report Leading Transformation: Shaping the C-Suite for Business. In the excerpt, AESC member executive recruiters share what they think makes an innovative business leader in today's Business 4.0 world.

 

Innovators Are Courageous

Whether supervising people or projects, leadership is not only time consuming but can be mentally and emotionally taxing. Navigating difficult situations, working with strong personalities or balancing life and work, being a leader isn’t just a 9-5 job. It requires well-honed skills (sometimes new ones), discernment, decisiveness and the ability to act under pressure.

 “Where giggers were once responding to market conditions, they are now creating the conditions, disrupting the traditional workforce as we know it.” Korn Ferry Institute

With a name appropriated from performance culture where musicians play a limited engagement, or a “gig,” the gig economy describes the expanding labor market comprised of contract workers, freelancers, crowdsourced workers, and others who are hired for limited engagements, as well as platform-based systems—think ride sharing, delivery, and property rentals. Independent work is growing with the internet, and expanding from developed to developing economies as more of the world becomes digitally connected.

If you are looking to move in the C-Suite, having P&L responsibility listed on your career documents can dramatically increase your chances of winning new opportunities. Profit and loss responsibilities at an organization often includes overseeing cash flow and advising on budget allocations for either a department or the organization as a whole.

If you are good at your job, you may find yourself being tasked with additional work such as implementing new initiatives or working with high profile clients. It is a common trend – those who do good work get more work. This can leave high-performing and trusted employees feeling overwhelmed and stressed.

Funny enough, the top result of a Google search on “being good at your job” is an article about the danger of being good at your job. A 2015 Duke University study found that having high self-control (an indicator of success) might have negative interpersonal costs, leading individuals to become burdened by others’ reliance.

CTOs & tech executives are critical to any business, and as our digital world evolves, their skills and the value of their team increases. The team is needed to manage cybersecurity, maintain the website, and build new product features (among dozens of other tasks), all while leaders are trying to build and run a successful team, manage expectations, maintain tight budgets and so much more.

Leadership is as evergreen a topic as it gets! During a bout of team coaching visits recently, I created a compendium of qualities to start off our conversations as a team. Here is the list to help inspire you and your team: 

Being a leader is hard. If you struggle in a position where you’re affecting change, making decisions, and managing employees, learn from those who are already doing it well. Instead of harping on yourself, or running away from a great position, use these executive leadership ideas to get better.

With each task you delegate, every employee you empower, and each moment of self-reflection, you’ll find yourself becoming the leader you always knew you could be.

 

Hone Your Emotional Intelligence

Aristotle once said, “Knowing yourself is the beginning of all wisdom. When we know ourselves and what we are good at, we can work smarter.  So it is no surprise that those with strong self-awareness tend to do better professionally. They tend to perform better at work, get more promotions and lead more effectively.

Self-assessment tests are helpful in sharpening your awareness of your strengths, weaknesses, interests and personality preferences, among other important aspects of ‘you’, including personal styles such as communication or problem solving styles.

Why Use Assessments?