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Executives who want to move to a new geographical area sometimes complain that they don’t have any good contacts in the targeted area. They assume, therefore, that they don’t have a strong launch-pad for their job search and post-job-search career progress. 

Today’s generation is fortunate enough to have the power to leverage social media sites such as LinkedIn. Just imagine having to look up someone you were about to meet for an important business meeting in the absence of any database…which was the scenario a decade ago!

An impactful highly-optimized LinkedIn profile can be the gateway to new networking and executive job opportunities. But what will make you stand out among the other 450 million profiles?

It can be a challenge for many senior level executives to muster the time and energy needed for building and maintaining their professional network. But without a robust network, executives put their careers at great risk by neglecting this vital aspect of career contingency planning. Executives hoping to safeguard their careers and improve their career trajectory must have a network in place before they come to rely on it for finding their next role. Like the Chinese proverb dictates, you must dig the well before you are thirsty, and executive networking is no exception. 

For successful executives, leaders and entrepreneurs alike, there’s never a point in your career where networking is done. Just because you feel you’ve reached the top or don’t have time for it, networking—especially “offline”—is tremendously profitable in attracting new opportunities, ideas and talent.

While digital networking is important, with 80 percent of global CEOs engaging socially on LinkedIn, it will never replace going out and actually cultivating and building your network.

As more senior-level executives are becoming active LinkedIn users, including a reported 80% of CEOs, recruiters are also tapping into LinkedIn’s potential when researching new executive candidates for their searches. But with such time-demanding jobs, what can executives do to optimize their LinkedIn profiles to increase their visibility to search consultants?

There are many simple alterations that can be made to your LinkedIn profile that can have a considerable impact on your searchability to recruiters and only take a matter of minutes to achieve. Here are our top 6 LinkedIn hacks for busy executives:

As an executive, your time is valuable and opportunities to pursue personal goals can be limited. However, in today’s social economy, developing, optimizing, and continuously maintaining your social network is critical to your professional reputation, your brand and building your community. Your social network also plays a key role in positioning you for your next career opportunity and demonstrating your ability to deliver key business results.

LinkedIn has announced a redesign of the desktop user interface. The rollout will begin at the end of December 2016 and beginning of 2017. This update is anticipated to be the largest redesign since the inception of the website. The goal is to align the desktop and LinkedIn mobile app experience. There are questions about what features will remain, and which will be replaced or removed. Historically LinkedIn has removed features when they have refreshed the user interface.
 

Cure Uncertainty by Being Prepared

While users wait to find out what changes LinkedIn will implement, it’s best to put a plan in place that will protect your information in case of problems. We recommend you consider backing up your LinkedIn profile now to avoid losing data.
 

BlueSteps recently hosted an #ExecCareer Chat on the topic of executive expats, featuring Rainer Morita, BlueSteps Executive Career Services, and John Touey, Salveson Stetson Group Inc.

Some of the questions asked included:

When creating, building and maintaining a network consisting of both fellow executives and search consultants alike, LinkedIn can be vital tool as it allows you to strengthen existing connections and make new ones with ease. However, it is important to make sure that your approach to LinkedIn networking is focused and strategic to boost its effectiveness.

To make sure your LinkedIn networking efforts are fully optimized for success, here are three key fundamentals of LinkedIn networking for executives.