Last year, Linkedin opened up long-form posts to the general membership. Prior to that time only Influencers (famous people, leaders in their field) designated by Linkedin were allowed to write those short, pithy articles that accumulated and were archived on their profile pages. The rest of us had been relegated to ephemeral Linkedin Updates that disappeared into the news thread once posted.
In July of 2014, when the little pen icon appeared on the update box, intrepid trail blazers began posting on their Linkedin Profiles. Overnight, a plethora of short articles, essays, and observations with accompanying images populated profiles.