Most busy executives are on LinkedIn these days, but very few are using it as part of their career management strategy to boost their public profile. Executive recruiters
and hiring managers look for successful candidates that are thought leaders and have a visible presence. Traditional strategies to become more visible include speaking engagements, publications, press coverage and social or philanthropic activities. However, as nearly 90% of search consultants and employers reported using online search methods for finding talent in 2012, it is critical to include online strategies to expand your visibility, such as having a web presence and being active on social media.