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With 2019 right around the corner, it’s time to think about what the new year holds for your executive career. If it’s time to make a change, or at least prepare for one, it’s not about just brushing up your resume and having it ready for executive recruiters.

It’s also about polishing and optimizing your LinkedIn profile to make sure it attracts opportunities and supports your candidacy for right-fit leadership roles and serves as a tool to build and track your network—an important part of any executive job search strategy.

As a LinkedIn profile strategist, I see a lot of profiles in their un-optimized format and have compiled a list of what to avoid doing on LinkedIn, that in fact, most of my clients were doing before coming to me.

Social selling – is a sales approach focused on the use of social media to identify prospects, develop and build relationships and, eventually, close a sale.

But can social selling get you closer to your career goal?  We believe that the principals of social selling are applicable to any executive job search strategy, making you simultaneously the sales person and “the product/ brand”.

With social recruiting at the center of any hiring process, your online presence has become more important than ever. That is why you shouldn’t leave anything to chance and take advantage of the social selling practices to reach your next executive position. Here’s how:

 

1. Build a strong, professional brand

You’ve probably noticed LinkedIn is in continuous flux, with tweaks to the interface and new features rolling out fairly regularly – often with little to no warning. To make thing even more complex, rollouts occur in waves so one user might have a new feature while the other is left waiting. For job seekers and for those who value protecting their professional brand, there are four new features I recommend becoming familiar with that by now should appear on the desktops of all users:

 

1. New Setting Protects Your Profile from Plagiarism

It is no secret that executives have hectic schedules and are often left with little or no time to allocate for social networking, both online or in person. But could a half-hearted approach to LinkedIn actually be harming your reputation, your brand, your organization and your future?

Here’s four reasons why it might be time to reprioritize and find time for LinkedIn:

 

In an increasingly digital world, most of us have ended up owning and taking up rent-free digital real estate on platforms such as Facebook, LinkedIn, Twitter et al. And queries from users range from the basics (how do I set up my profile well) to the advanced (how do I maximize my ROI)! In this context, a compendium of suggestions I share from time to time with folks who reach out to me is as given below:

 

Do not spam: The sheer number of invites I get from strangers, followed by an immediate request for help, is rather huge. People have become rather unabashed. This is certainly NOT recommended. The key is to be subtle, not over-the-top.

An impactful highly-optimized LinkedIn profile can be the gateway to new networking and executive job opportunities. But what will make you stand out among the other 450 million profiles?

As more senior-level executives are becoming active LinkedIn users, including a reported 80% of CEOs, recruiters are also tapping into LinkedIn’s potential when researching new executive candidates for their searches. But with such time-demanding jobs, what can executives do to optimize their LinkedIn profiles to increase their visibility to search consultants?

There are many simple alterations that can be made to your LinkedIn profile that can have a considerable impact on your searchability to recruiters and only take a matter of minutes to achieve. Here are our top 6 LinkedIn hacks for busy executives:

When creating, building and maintaining a network consisting of both fellow executives and search consultants alike, LinkedIn can be vital tool as it allows you to strengthen existing connections and make new ones with ease. However, it is important to make sure that your approach to LinkedIn networking is focused and strategic to boost its effectiveness.

To make sure your LinkedIn networking efforts are fully optimized for success, here are three key fundamentals of LinkedIn networking for executives.
 

BlueSteps recently hosted an #ExecCareer Chat on the topic of executive LinkedIn profiles, featuring Tiffany Hardy, BlueSteps Executive Career Services, and Luis Truchado, Odgers Berndtson Iberia.

Some of the questions asked included:

After six years with a Vietnam government commercial enterprise, returning to the US reflected a lack of professional collegial individuals to interact with. In essence, I had no professional network. As a basis to re-establish a network, many advised that I needed to attend conferences and summits, where I could meet and connect with certain individuals in-person for mutual benefit. While this approach to networking has proven time and time again to be successful, it required time and a great deal of patience, which I simply did not attribute to myself.